If you’re anything like I was back before I got into this business, you might be thinking “that’ll never happen to me” or “this just isn’t something that’s important to me right now” when you’re considering an extended warranty. But the truth is, you never really know what can happen…and what’s worse, you don’t know where it can happen.
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I’ll be the first to admit it: I’ve fallen victim to that natural consumer instinct to find the lowest and cheapest price and ended up with something pretty worthless before. You know what I’m talking about…that camera you pulled from the bottom of the clearance bin that ended up costing you more in battery replacement and blurry family memories? Well, I’m sorry to tell you but purchasing the wrong extended warranty is just like digging into that clearance bin…
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Overcoming the Natural Consumer Instinct of Extended Warranty Shopping
When it comes to shopping for an extended warranty, it’s hard for most used-car owners to overcome that natural consumer instinct to hunt for the best deals and the lowest prices. However, when you fall into the mindset of looking for “the best and lowest deals,” especially when shopping online, you become more susceptible to getting ripped off.